In 2016, Vita Group continued to diversify with the launch of SQDAthletica – a brand new men’s athletic wear brand. The core brief for the SQDAthletica store was to create an authentic place that connected with men.
Working initially on the flagship store at Pacific Fair on the Gold Coast, the design combined polished concrete floors, wooden fixtures and fittings, black metal featuring and large format tinted windows. The design and consultation ensured good customer flow, while ensuring complete functionality for the retail teams with good storage and IT requirements.
All fixtures and fittings prototypes were developed at Interior Fitouts workshop to enable functionality tests to be completed prior to full scale production and installation.
Since the launch of the flagship store in 2016, a series of pop-up locations have been developed including in Westfield Carindale and in Newstead’s Gasworks shopping precinct in Brisbane, as well as in Sydney’s CBD. The flagship enabled key design cues to be implemented into the design, ensuring all fixtures and fittings could be re-used and moved to a variety of pop up locations as required.
Safety and Compliance Assessments